20 points

a year ago

How do you approach sending out beta invites?

Lowdown update by Avatar Steven Hylands in Ask HS

I feel like I never get this quite right so I'd love to hear your thoughts on the best approach. We have a waiting list for early access and are slowly working our way through it. I've been trying two different approaches:

  1. Request a call where I help them onboard via Zoom
  2. Emailing out a link (https://getlowdown.com/beta) to create an account

The calls end up getting a low response rate, but when I do get on them building the relationship always feels useful and likely to lead to more engaged use/feedback.

Emailing access results in more accounts set up but less insight.

For now I'm doing a bit of both. Any other suggestions or best practices?

Thanks!